| Digital Glossary |
Affinity Links URL links established between Web sites that reach similar demographics. Banners Advertising placed on Web pages, hyperlinked to the advertiser's home page. CPR Pricing Advertising rates based on community, personalization, and response. Environmental Advertising Advertising links built seamlessly into Web pages so that readers click on hyperlinks as they browse pages. Extranet Affinity groups linked together in private Internets to collaborate on a project, as trading partners, clients, etc. Hyperhype Web page language that inflates product promotion with little merit, excessive marketing without substance. Infoglut Information overload due to the explosive growth of the World Wide Web. Info-thieves Term used by some diehard Internet enthusiasts for marketers collecting information from Web visitors. Intelligent Agents Software that can search the Web for individualized information. Intermercial Web-based commercial. Mediated purchases High-ticket items that require a great deal of research before a purchase is made--autos, homes, vacations, colleges, etc. Pageview CPM Advertising rates based on combined single user page views. Sherpa Site Internet site with a built in guide or guru. Virtual Vineyards, Lexus. Third-Generation Web Site Dynamic Web site that includes personalization, search, database links. Web Years Like dog years, Web years are shorter than calendar years - a lot shorter. |
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