Maverick Television Commissioned By MTV International
Dubai, UAE - Mar 31, 2010 (PRN):
MTV International has commissioned Maverick Television to extend the Super Sweet franchise with a new international commission earmarked for prime time.
Casting has just begun on the 10 x 30 minute series My Super Sweet which will have a post-watershed slot and a casting age of up to 21 for the first time. The ob doc series follows the journey of some of the world's most glamorous, extravagant and outrageous birthday celebrations - drinking in the privilege and excesses of some of the world's most aspirational party planners. Filming begins in May in the UK, Europe and beyond (locations tbc).
The series will air on more than 30 MTV channels around the world and is part of the network’s new content strategy focussed on commissioning and development for its international platforms.
David Booth (Vice-President, Content and Programming MTV Networks International) says: "Super Sweet is a franchise that really resonates internationally and we wish to build on the franchise as part of our commitment to showcasing innovative and fun observational documentaries that highlight compelling lifestyles"
Executive producer for Maverick Television, Jilly Pearce, says: “My Super Sweet is a really strong, internationally loved brand, and we’re excited to be taking the show in a new, edgy and glamorous direction for MTV. We’re looking forward to building on our successful factual entertainment output”.
The series producer for Maverick Television is Simone Haywood. Maverick produces the award-winning prime time series' How To Look Good Naked and Embarrassing Bodies for Channel 4; along with a number of other productions for a variety of broadcasters, Maverick has also produced the current ITV1 series Children’s Hospital. It has a double BAFTA award-winning New Media department, producing innovative multiplatform content.
To apply to be on the show: contact mtvsupersweet@mavericktv.co.uk
For more information, contact:
Holly Palin
Head of Communications Maverick Television
020 7874 6676
Email: h.palin@mavericktv.co.uk
Anne Marie Kane
MTV Networks International
+1-212-786-2799
Email: annmarie.kane@mtvn.com
