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Melody Aflam Conquests Silver & Bronze Awards In Cannes Lions International Advertising Festival
Beirut, Lebanon - Jul 3, 2010 (PRN):
For the first time ever a winner comes up from Egypt in the 57th Cannes Lions International Advertising Festival; the most prestigious annual international advertising festival in the world. From more than 22,500 worldwide entries, Melody Aflam wins the Silver Lion for copywriting in film craft & the Bronze Lion in Film category with its campaign "Arabic Films...The mother of all foreign films" - "Aflam Arabi...Om El Agnaby".
The Film Craft Lions category received 1,110 entries; the inaugural Jury President was Jon Kamen, Chairman and CEO of @radical.media who, along with his jury, shortlisted 96 entries and awarded Melody Aflam the Silver Lions or copywriting & Of the 3,191 entries in the Film category, the jury, chaired by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide, shortlisted 362 entries of which Melody Aflam was awarded the Bronze Lions.
"I am extremely thrilled & delighted to be able to achieve such prestigious awards this year; stated Gamal Marwan - Chairman & CEO of Melody Entertainment Ltd; "First winning our second Grand Prix at Mena Crystal followed by our third Grand Prix at the Dubai Lynx Pursued by the Silver & Bronze awards at Cannes Lions assures Melody's success & persistence to be one of the top brands; not only on a local level but globally as well."
All the winning work from Cannes Lions 2010 is now available to view online along with their credits at http://www.canneslions.com.
Watch Melody Aflam advertisements online at http://www.youtube.com/user/MelodyEntHLD#g/c/DA9B95A4BE2A2108
About Melody Aflam
Rated one of the top Arabic movie channels in the MENA Region, Melody Aflam airs an exciting mix of Arabic feature films, bringing the world of cinema to the small screen of movie lovers. Melody Aflam was launched in 2006 and has grown to become the most-watched Arabic movie channel in the region & is set apart by the ever changing mix of films, be they from the 80s, 90s as well as the current blockbusters, offering uninterrupted, around-the-clock broadcasting of the latest Arabic films. Melody Aflam is owned by Melody Film Limited a subsidiary of Melody Entertainment Limited which owns & manages a number of Satellite channels; Melody Hits, Melody Arabia, Melody Tunes & Melody Drama in addition to several Radio stations "Melody FM" in Beirut, Jordan & Syria, a Movie Production Company, a Music Production Company, an Artist Management Company as well as an event organizing Company "Propaganda Arabia" and a Media Booking Agency "Propaganda Media". http://www.melodyaflam.com; http://www.melodyholding.com You can watch melody Aflam on: Nilesat: 12034 Horizontal, SR 27500, FEC 5/6 and Arabsat: 11996 Horizontal, SR 27500, FEC 3/4
About Cannes Lion
The International Advertising Festival - Cannes Lions - is the world's biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative film, film craft, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication. For further information, please visit http://www.canneslions.com
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