Mumbai, India - 27 September, 2001 (PRN): WeddingSutra.com, the leading online wedding resource, and Platinum Guild International (PGI), the marketing arm for the worldwide Platinum jewelry industry, are working together to promote platinum jewelry in the bridal market.

To demystify and simplify the process of buying platinum jewelry, WeddingSutra has joined forces with PGI to provide to-be-weds all the information and advise they would need to make such an important purchase.

The offerings on WeddingSutra include an easy-to-use and comprehensive jewelry finder tool, called Platinum Style , to help brides find the right jewelry for special occasions. Through this tool, brides can search for types of jewelry, from bracelets to rings, for different occasions like engagement, mehendi, reception etc. Since a co-ordinated look for brides is the new mantra, the tool offers options to help brides coordinate the jewelry pieces with their outfit color by selecting criteria from an easy to use menu. A similar tool is also available to help grooms find engagement rings and other extraordinary gifts. The online guide also offers answers to platinum related queries like Platinum vs. white gold, Caring for platinum etc. A special section, titled "Who s Wearing Platinum", features celebrities who speak about platinum and their favourite pieces.

The retailer locator helps brides and grooms find the closest platinum retailer in their city. Those looking for personalised advise and information on platinum jewelry can write to Rhea Nasta, an accomplished jewellery designer from the House of Popleys.

"We are excited to work with WeddingSutra to offer our expertise and global selection of high-quality platinum jewelry to the wedding audience in India," says Vaishali Banerjee, Country Manager, PGI. "Buying the jewelry that will signify a couples love and commitment forever can be intimidating -- we will work with WeddingSutra to make the process interesting and educating, so brides and grooms can make the best decision."

Whats common between Madonna, Catherine Zeta-Jones, Halle Berry, Jennifer Lopez, Courtney Cox, and Ashley Judd- they are some of the celebrity brides who chose a platinum engagement ring. Says Banerjee: Today, in the US, 40% brides and grooms are purchasing rings with platinum for five reasons: it is secure, lasting, unique, modern and gorgeous."

Says Madhulika Mathur, CEO-WeddingSutra: "WeddingSutra is dedicated to providing the best-of-class wedding services and products to our members who include those heading to the altar and those still planning to pop the question." Adds Mathur: "WeddingSutra offers great advice and indispensable planning tools for to-be-weds making it the most popular online wedding resource for Indians."

About Platinum Guild International

Platinum Guild International (PGI), the marketing arm for the worldwide Platinum jewelry industry, is dedicated to stimulating and protecting the Indian market for Platinum jewelry. Platinum Guild International represents the Platinum designers and manufacturers as well as Platinum jewelry retailers worldwide.

About WeddingSutra.com

WeddingSutra is Indias first wedding portal offering online services and products to Wedding Couples, their families and friends. We offer to-be-wed couples comprehensive content on wedding related issues; unique tools for planning; a community of couples, guests, and advisors; and wedding services to couples who want a personalized and professionally managed wedding.

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